Services
MarketWatch provides a range of data collection and reporting services designed to assist manufacturers in assessing and implementing effective distribution, sales, and promotional strategies in key urban and ethnic markets.
> Retail Product Presence
Measure the presentation and placement of products on store shelves, including promotional displays. This data is invaluable in assessing the effectiveness of sales and distribution efforts and in verifying readiness of the market for promotional investments.> Register Sales
Detailed and accurate data of products actually sold at the register.> UPC Databases
Extensive Universal Product Code databases provide detailed information for product look-up, research, and regulatory compliance.> Electronic Coupon Delivery
Promotional coupons delivered at the register in response to specific purchases.> Electronic Coupon Redemption
Automatic reporting of coupons redeemed at the register> In-Store Electronic Advertising
Centrally-controlled displays for precisely targeted delivery of promotional messages in the store> Consumer Loyalty Programs
Member card programs give purchase incentives to consumers, enable demographic breakdowns of register sales data, and provide a channel for precisely targeted promotions.